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Natural capitalism creating the next industrial revolution paul hawken amory lovins l hunter lovins on amazoncom free shipping on qualifying offers this groundbreaking book reveals how todays global businesses can be both environmentally responsible and highly profitable. Authors amory lovins hunter lovins and paul hawken natural capitalism creating the next industrial revolution to make comments or report problems with this site please contact webmasterrmiorg . Read an excerpt chapter one the next industrial revolution emerging possibilities a new type of industrialism the loss of living systems valuing natural capital the industrial mind set the emerging pattern of scarcity four strategies of natural capitalism radical resource productivity putting the couch potato of industrialism on a diet an economy of steady service and . Readers are offered a view of the sustainability movement during the late 1990s in natural capitalism creating the next industrial revolution by paul hawken amory b lovins and l hunter lovins it was first published in 1999