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He has written several books including the tough negotiator never pay too much settle too low or concede too quickly and has created web based video tutorials entitled the negotiation toolbox for the international business community he created the much acclaimed empowertm technology for designing a negotiation strategy with punch. can you imagine what it will be like when you never again pay too much settle too low or concede too quickly if you want that to be your reality then reserve your seat on power negotiation today and experience what its like to face any negotiation confidently and competently. Adapted from break through the tough talk by kristina a diekmann university of utah and ann e tenbrunsel notre dame university first published in the negotiation newsletter you might think that cultivating a reputation as a tough bargainer might be the best way to cope with a competitive opponent but this isnt necessarily the best strategy. There it is again in the new york times today william daley president obamas new chief of staff is described on the front page as a tough decisive negotiator if you read the article they call him a skilled negotiator who is blunt yet charming former vice president walter mondale says that daley is tough but not a bully